A Look At Science 2.0, including OpenWetWare Case Study
Last week, I published a post on Health 2.0, based on a couple research studies that were recently released. Also last week, another report was published by the Scientific American Magazine that looked...
View ArticleConsumerism. What’s Your First Reaction?
My guess is that it might have caused a slight wrinkle in the face and a sigh of stress? confusion? frustration? I offer that more and more…it should bring a smile. Consumerism is not just about what...
View ArticleSocial Marketing: Smokey Bear’s Makeover
Get your smokey on. This is the tagline for a new campaign sponsored by the Ad Council, USDA Forest Service and the National Association of State Foresters. It’s also the tagline for the first social...
View ArticleEPA Blogger Neighbor Aaron, brings more than Green to the Greenversation
This week’s Blogger Neighborhood profile intrigues you more and more as you read. Not only does Aaron do fascinating work for the EPA, but he also lives a life full of passion – for the environment,...
View ArticleDefining Social Marketing: Lessons from London’s NSM Centre – 8 Benchmark...
Being in the social media space, and telling others I write about social marketing, I often preface the convo with a 25-word de-briefer between social media and social marketing. This post hopes to...
View ArticleLive from the World Social Marketing Conference: Recap 1
Awestruck, inspred, and amazed, I am reporting live from the World Social Marketing Conference here in Brighton, England. There are so many great and brillant minds present here with over 700+...
View ArticleThe Purpose Driven Campaign: Social Marketing as the Possible Link Between...
After reflecting from the World Social Marketing Conference (which I promise updates eventually) and reading Craig Lefebvre’s recent post “Social Marketing: Hard Power and Soft Power in Social Change,”...
View ArticleWorld Social Marketing Conference Recap 2: Picture This
Finally…a picture-based recap on the events from the World Social Marketing Conference, which took place in Brighton, England on September 29-30. NOTE: PDFs and audio of all keynote presentations are...
View ArticleBlog Action Day: What is Public Health? What is Poverty?
In honor of today’s Blog Action Day on poverty, here is a background on poverty and how social marketing can be applied, as I saw broken down by Philip Kotler himself at the World Social Marketing...
View ArticleMapping Out Your Strategy: Using Maps as a Means for Marketing
Google Earth recently launched its iPhone app, so what does this mean. I think this means more non-profits and organizations taking notice on how to literally, map out their strategy. Mapping Fun...
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